Home GADGETS Google’s first retail store is a space to sell, repair and display its products

Google’s first retail store is a space to sell, repair and display its products



Google is ready to open its doors The first permanent physical store in New York CityThanks to this week’s virtual news preview, we know exactly what will happen.Of course, this is not the first physical space in Google’s history-the company holds Several pop-up windows featuring hardware products In the past. But the new store at 76 Ninth Avenue will open at 10 a.m. Eastern Time on Thursday, June 17, occupying the bottom of the Chelsea Google Building and taking over the former post office and other spaces. It will provide a year-round location to not only buy Google hardware (across the Pixel, Nest, and Fitbit product portfolio), but also to get technical support for a broad product ecosystem and view new technologies.

If you still don’t want to go out or are not in the area, you can check this photo gallery or Watch google video Get a sense of space. The company was quick to point out that the store received a Leader in Energy and Environmental Design (LEED) Platinum rating, the highest ranking in the green building rating system. The company stated that “Chelsea Google Store is one of fewer than 215 retail stores in the world” to achieve this goal. In a blog post.


It is commendable that Google is able to create physical retail stores while maintaining a high level of sustainability in its design and construction. But you are more likely to be curious about what you will find in this store. In addition to being able to buy Pixel phones, Nest speakers, displays and cameras, and Fitbit watches, you can also see third-party accessories such as phone cases and other peripherals designed for the company’s own products. Branded goods such as T-shirts, hats, dog toys and basketballs will also be sold.

However, this space won’t have any checkout counters-you have to contact an employee at the store, and Google said they will all have “a full-featured device that can handle transactions.” If you are already a Google user, you may also find it easier to check out, because the company says it “tightly integrates” the online and physical store shopping experience.

Fix things

If you want to repair a damaged phone screen, you can also go to the Here to Help desk in the store. Similar to the Apple Genius Bar, you can get help with Google devices here, and the time it takes to solve the problem depends on the severity of the situation. For example, if your screen is cracked, Jason Rosenthal, the vice president of direct channels and membership, said, “This is something we can do while you wait.”

Gallery: Google Store Chelsea Image | 21 photos

You may put down your device and receive a reminder of the same-day pickup on your phone. For more serious problems-“For example, if you have a Nest Hub run over by a car,” Rosenthal said, it may take longer.

“Our wish is to truly achieve as many same-day and in-store activities as possible,” he explained. You can also schedule a drop-off appointment, and Google will provide an estimated time when you can return to pick up the car.

Check new technology

In addition to buying and repairing your gadgets, you can also go to the Chelsea store to view Google’s latest technology demonstrations. Near the main entrance is a “17-foot-high circular glass structure”, which the company calls “Imagination Space”, which will feature rotating exhibits to showcase “our best products and technologies.” It started as an experience “built around Google Translate and our machine learning capabilities”. You can say it out loud in this Imagination Space, and it will be translated into 24 languages ​​at the same time.

There are also several so-called sandboxes and discovery boxes in the store. The former is a small area set up specifically for displaying Google products for a specific group, while the latter is an actual frame with a customized transparent LED screen that can show you more information about the internal products. So far, there are three sandboxes in the Google Store. The first is a simulated living room, which has a vibrating sofa and a screen that simulates the passing of days and seasons outside the window. The projector projects clues onto the coffee table, letting you know how to interact with the devices in the space.

The second sandbox is a dark space with custom Instagram-friendly lighting fixtures and a Pixel phone setup so you can take night photos. After sharing, you can send the content to yourself — promote it for Google for free! Finally, the third sandbox is a recreation room with a huge Stadia logo (matching furniture color) and some monitors mounted on the wall. If you wish, you can use the controller provided in this room to play the game, or you can transfer the game from Google’s demo device to your own phone.

Google and Paul Warhol

Google also specializes in holding seminars here, and it plans to hold regular events there, such as “family story time, Nest cooking demonstrations, Pixel photography classes, YouTube concerts, etc.” Of course, if you don’t consider COVID restrictions and guidelines, it’s It is hard to think of such an event. Google said that over time, its policies and procedures will be “developed in accordance with local, state and national guidelines.” At present, store employees will wear masks, hand sanitizer will be provided in many places in the store, and “at least initially (is) the number of customers in the store will be limited at one time.”

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