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Hide your Instagram likes-and it’s free

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Humans like Assign value to things: the price of a gallon of milk ($3.55), the value of a movie (89% on Rotten Tomatoes), the value of an hour’s work (minimum $15, in California). Some things are priceless-the look people give each other on the wedding day, or the memories of a good holiday-but on social media, we will assign value to these moments anyway, quantified by “likes.” There is no cost to double-click the square image on the Instagram feed, but the operation is still a currency. The value of a post or video or even the entire profile depends on the number of times it is seen and liked.

The social media tycoon has Rack your brains Their hand Over the years about their product creation incentives. Does liking cause young people to compare themselves with celebrities and friends, thereby damaging their self-esteem? Do they encourage more provocative or pornographic posts than people might make? Are they too easy to be manipulated by robot farms and coordinated activities?Many major platforms Tested These indicators are hidden or not emphasized, but they are still stubbornly ubiquitous in our digital lives.

Adam Mosseri, the CEO of Instagram, is the latest executive who thinks it doesn’t make sense to give up likes altogether.people like being like.Not to mention, it supports a Billion dollar economy Influencers and brands. Therefore, after years of experimenting to completely delete likes, Instagram this week Announce It will leave the choice to the user. By default, the number of likes is visible, but people can choose not to see them in their feeds and their photos as needed.

This is my suggestion: hide your preferences.

I will measure first In 2019, just a few months before Instagram announced its initial experiment.I used a Jerry manipulated Browser extension This hides the location of the indicator on Instagram and Twitter. Frankly speaking, this experience is confusing. When I scroll through my feed, my eyes still automatically scan the number of likes, just like searching for price tags on the items I want to buy. I posted to the main feed and then instinctively refreshed to check how it was received.

I find that I constantly seek approval from others when interacting with posts. Ben Grosser, who developed the demetrification extension, told me at the time that it was normal: “We have become dependent on numbers, so we let them represent more meaning than them.” Through his browser extension, he suggested that I start to get rid of the old habit. I have nothing to lose, but I need to be liked.

In the end, I did relax this tedious experience. Posting is no longer about what will win the most likes, but more about sharing my life updates with friends. Browsing Instagram has become more like roaming an art museum: I linger on my favorite posts and don’t want to check their prices. Grosser did not make demetricators for Twitter and Instagram applications, but to this day, I still install his extensions on my laptop. In a world of no value, I can finally be free.

Since my first attempt to quantify, there have been many arguments about how the need to be liked distorts our online behavior. In the documentary Fake name tag, Reporter Nick Bilton artificially exaggerated the number of followers and the three who wanted to be influencers—and found that they became overwhelmed and focused on pursuing more. These influential people knew their preferences were fake; Billton bought them from the robot farm to squeeze their participation. Even so, the illusion of being liked makes them unrecognizable to their true friends and family.

So, what do you like to do to the rest of us?Researchers are divided on whether digital participation will affect mental health; the answer is as suggested A recent study, It may just be too early to say. But even so, the pursuit of metrics will affect what we post (or don’t post) online. “When visible interface indicators are hidden, users will realize the extent to which their behavior is driven by numbers—almost automated—” said Grosser, who has been studying dequantization for more than a decade. People do things for “gram”, not for themselves.



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